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BinSina Pharmacy and L’Oréal Middle East Forge Strategic Green Partnership for Sustainable Beauty Retail

April 15, 2025

BinSina Pharmacy and L’Oréal Middle East have officially joined forces through a strategic green partnership focused on driving sustainable change in beauty retail. Together, we’re introducing refillable products, reducing waste, and empowering our teams to lead with knowledge and care. This is a shared commitment to healthier lifestyles, responsible consumption, and meaningful community engagement.

 

Signed by Doaa Hassan Marouf , CEO of BinSina Pharmacy, and Laurent D. Managing Director of L’Oréal Middle East. Another important step in our ongoing journey to create impact that matters.

 

Al Khayyat Investments (AKI) remains firmly committed to advancing ESG at every level embedding sustainability, accountability, and long-term impact across our businesses, partnerships, and the communities we serve.