AKI Consumer Goods is the go-to-market partner and growth engine in the Middle East, offering unique capabilities, cutting-edge infrastructure and best-in-class service.
Our expertise spans across a wide range of product categories, including food and beverage, health and beauty, baby care, fabric and home care, oral care, car lubricants, small domestic appliances and light household equipment. We believe in building long-term relationships with our partners, nurturing a growth mindset and designing winning strategies. These are then translated into actionable plans and measurable performance indicators. We view market share growth as the ultimate measure of success.
We provide a complete distribution solution and comprehensive offline and online coverage, encompassing multiple consumer purchase points across the following channels:
Modern Trade ● Traditional Trade ● E-commerce ● Petrol Stations
Pharmacies and Drugstores ● Salons & Beauty Centres ● Food Services
Fitness Centres ● Specialty & Convenience Stores ● Garages & Workshops
Hotels, Restaurants and Cafés ● Airlines ● Vending Machines
Brand Building: We work closely with our partners with a growth mindset to develop winning strategies and plans, aligning our objectives in a transparent approach.
Joint Business Planning: We execute business plans with excellence with a focus on distribution, share-of-shelf gains, planogram compliance, secondary placements and brand activation supported by point-of-sale marketing (POSM).
Revenue Management: We act like owners managing our portfolio through brand managers. Our competent Key Account Managers negotiate pay for performance to ensure Return On Investment.
We have a dedicated team whose focus is on e-commerce, working closely with online platforms, i.e. pure-play, Q- commerce and omnichannel retailers. We use advanced technology to monitor our brands’ performance. We leverage on dynamic pricing, product positioning and social listening to win in marketplaces.
With our state-of-the-art fulfilment centres, coupled with our robust delivery capability, we have established a dynamic business presence across diverse retail, wholesale, and e-commerce channels. Our supply chain is enabled by state of the art warehouse and transport management systems and, supported by a complete digital ecosystem, ensuring optimal efficiency. This allows us to consistently achieve the perfect order – delivering the right products to the right customers at the right time.
Through strategic investments in cutting-edge technology, we enhance operational effectiveness and gain real-time access to data to facilitate decision making. This integration spans across the entire value chain from sales force and logistics operations to stock management and KPI tracking.
Our highly skilled channel structure consistently delivers excellence at the point of purchase, building strategic partnerships with retailers and driving brand growth. We have a dedicated sales teams across channels and product categories.
We provide end-to-end support to our hospitality partners through our unique Food Service Lab. This facility offers professional training for baristas and bartenders, catering to the needs of the hotel, restaurant and catering industry.
Our partnership with AKI Consumer has been a game-changer for us. The collaboration is the backbone of everything we do, and they demonstrated flexibility and adaptability to ensure seamless transition.