New store opened in Jeddah’s Red Sea Mall with children’s fashion show of the latest collection
Petit Bateau, a renowned French brand specializing in childrenswear, has opened its first store in Saudi Arabia at the Red Sea Mall in Jeddah. The store opening ceremony was attended by Catherine Corm-Kammoun, Consul General of France in Jeddah, along with Emad Hussein, General Manager of the Fashion Division at Al Khayyat Investments, and Marc Ardisson, Managing Director APAC & Middle East.
Petit Bateau also organized a kids’ fashion show featuring the latest collection from the season modeled by children of Saudi social media influencers. This year, Petit Bateau celebrates its 130th anniversary with a renewed commitment towards the brand values of quality and durability, reflecting its commitment to timeless, high-quality fashion. The anniversary will be celebrated with a collection which includes specially designed sailor shirts, striped shirts and Breton tops in three heart-warming colours. From iconic raincoats to soft baby bodysuits and pajamas made from organically farmed cotton, the Petit Bateau children’s collection will be available for ages 0-12.
Speaking on the store opening, Emad Hussein, General Manager of the Fashion Division at Al Khayyat Investments said, “We are very excited to bring one of our prestigious brands Petit Bateau to KSA to provide our valued customers with an exceptional shopping experience via great products and exceptional quality. This year, we will further strengthen our position in the Kingdom, with new stores across the country, and the launch of a brand-owned website to offer customers an omni-channel shopping experience.”
Marc Ardisson, Managing Director APAC & Middle East said, “Today, we’re glad to celebrate the grand opening of Petit Bateau’s new store in KSA. Thanks to the Al Khayyat Investments team, who is a strategic and trustfed partner of ours, we are able to bring the high quality, comfortable and durable products of our prestigious French children’s and babywear brand to Saudi consumers. We have big ambitions for this promising market”.
As part of Al Khayyat Investments commitment to the Saudi market, Petit Bateau will be looking to expand its presence throughout the country in 2023. The store’s stylish and sustainable collection of children’s fashion will elevate the shopping experience for families in Saudi Arabia, and allow children to comfortably grow and explore the world with boundless confidence and creativity. We are dedicated to fulfilling the unique needs of the Saudi market, and we are thrilled to announce our plans to expand our retail offerings with additional brands that reflect the highest standards of quality and excellence.
